How to Set Up and Manage Your Rewards Program
It's quick and easy to set up your Loyalty Program for your return customers! The following tutorial will go over the different options you can set and how to send an announcement email to your all of your customers.
Go to the Rewards page from the left navigation bar. This is where you create and manage your program.
On the settings screen, choose how your program will work.
Start by selecting a Start Date. This can be today, a future date, or up to one month in the past. The system will only calculate rewards for orders that are already in your account.

Next, set your Goal and Reward. You can reward customers based on:
- Number of items purchased
- Total amount spent
You can then decide what they earn, such as a free item, discount, or gift.
You can also customize how rewards appear by choosing an emoji or label for your program.
Once everything is set, save your program. Rewards will start calculating automatically for your customers.

How the Rewards Program Works
Customers do not need to sign up. They are automatically enrolled when they place an order. As they continue to purchase, the system tracks their progress and applies rewards based on your settings.
Managing Your Rewards Program
To make changes, go to your Rewards page and click Manage Rewards.
From there, you can update your goal, reward, or settings at any time without restarting the program.
If needed, you can also restart or cancel the program. Cancelling will reset all customer points, but the data is saved in case you want to start again later.
Redeeming Rewards
When a customer qualifies, their status will show as “Earned” on the Rewards dashboard.
You can either wait for the customer to request their reward or reach out to them directly. When you are ready to issue the reward, click the three dots next to their name and select Redeem.
Reminder Emails
When a customer reaches at least 80% of their goal, they will appear as “Almost Earned” on the dashboard.
You can click Send Reminder Email to notify them that they are close to earning their reward. This helps encourage additional purchases and keeps customers engaged.
What to Know
Rewards are calculated automatically based on the orders in your account. Changing settings does not retroactively apply rewards to orders that were not already included.
You can send emails to your customers about rewards using the system. If a customer replies to one of these emails, the response goes directly to your inbox. We respect your privacy — Ship.com does not track or monitor these email responses.
Cancel Rewards Program
Please note that other than the start date, you can modify your Rewards Program at any point. If you would like to clear all of your customers reward points and start fresh then choose to 'Cancel Rewards Program' at the bottom of the Settings page. Since this does delete all of your current settings and customer points we will save that data so you can choose to restart it if needed.